Google Business Profile Checklist

Business name matches signage exactly

Primary category set correctly (e.g. Roofing Contractor)

All relevant secondary categories added

Business description written (750 chars, keyword-rich)

Opening date / founding year entered

Website URL verified and resolves

Phone number matches website & citations

Service area cities / zip codes defined

Regular business hours accurate

Holiday hours set for current year

"By appointment only" toggled if applicable

Logo uploaded (min 250×250 px, square)

Cover photo updated (min 1080×608 px)

10+ before/after job photos uploaded

Team photos added (builds trust)

All photos geotagged before upload

Video walkthrough or testimonial uploaded

4.0+ average rating maintained

Every review (positive + negative) responded to

Response time under 48 hours

Review request process in active use

No fake or incentivized reviews present

Policy violation risk

Google Post published in last 7 days

Offer or deal post active

Q&A section seeded with common questions

All Q&A questions answered by owner

All core services listed with descriptions

Service prices or ranges added where possible

Product catalog set up (if applicable)

Booking link or online estimate CTA active

NAP consistent across Yelp, BBB, Angi, HomeAdvisor

Listed in local chamber or trade directory

Website embeds Google Maps widget

Schema markup (LocalBusiness) on website

Profile fully verified (video or postcard)

No duplicate listings in same metro

No policy flags or suspensions on account

Ownership transfer documented if account changed hands