FieldBrain · Map Pack

Google Business Profile Checklist

A field-ready audit for your Google Business Profile. Work through each section — progress saves on this device.

Progress0 / 380%

01

Profile Completeness

0/7

Business name matches signage exactly
Primary category set correctly (e.g. Roofing Contractor)
All relevant secondary categories added
Business description written (750 chars, keyword-rich)
Opening date / founding year entered
Website URL verified and resolves
Phone number matches website & citations

02

Service Area & Hours

0/4

Service area cities / zip codes defined
Regular business hours accurate
Holiday hours set for current year
"By appointment only" toggled if applicable

03

Photos & Media

0/6

Logo uploaded (min 250×250 px, square)
Cover photo updated (min 1080×608 px)
10+ before/after job photos uploaded
Team photos added (builds trust)
All photos geotagged before upload
Video walkthrough or testimonial uploaded

04

Reviews & Reputation

0/5

4.0+ average rating maintained
Every review (positive + negative) responded to
Response time under 48 hours
Review request process in active use
No fake or incentivized reviews presentPolicy violation risk

05

Posts & Engagement

0/4

Google Post published in last 7 days
Offer or deal post active
Q&A section seeded with common questions
All Q&A questions answered by owner

06

Services & Products

0/4

All core services listed with descriptions
Service prices or ranges added where possible
Product catalog set up (if applicable)
Booking link or online estimate CTA active

07

Signals & Citations

0/4

NAP consistent across Yelp, BBB, Angi, HomeAdvisor
Listed in local chamber or trade directory
Website embeds Google Maps widget
Schema markup (LocalBusiness) on website

08

Verification & Compliance

0/4

Profile fully verified (video or postcard)
No duplicate listings in same metro
No policy flags or suspensions on account
Ownership transfer documented if account changed hands

Field Notes

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fieldbrain.appAugust 23, 2026